- by Joey Atlas
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Ok – you ready?

Go into your kitchen…
• Chop up a half a tomato
• Chop up a cup and a half of lettuce
• Add 1/3 can of chick peas (be careful which brand you choose)
• Add 4 – 6 pre-washed baby carrots
• Add a sprinkle of sea salt
• Add a shake of black pepper
• Add 2 shakes of balsamic vinegar
• Add 1 tablespoon of olive oil

Mix and eat…

There – now you’re burning fat…

Easy right?

Yeah, I agree…

That’s EXACTLY what I just ate for lunch – and it was awesome…

It tasted great. I’m satisfied but not stuffed. My energy is at peak level – and I don’t feel sluggish like most people do after the typical mass population crappy lunch. I won’t be hungry for about 3 or 4 more hours and if I do get hungry – I just dig into my bag of tricks (tactics, actually) and I’m still on target – keeping my metabolism steadily burning right along…

The truth is – fat loss is really that easy – but I also understand you might have a lot of questions about that recipe and about other elements that are related to that recipe and the big picture of fat loss and ‘dieting’ – such as…

• “When do I eat that, Joey?”
• “Can I substitute something in that recipe, Joey?”
• “I work the night shift, Joey – when should I plan this meal?”
• “What about snacking before or after that meal, Joey?”
• “What if I’m still hungry after that?”
• “What about the other meals in my day Joey?”
• “What if I don’t have all the ingredients?”
• “What about my willpower, Joey?”
• “What about the next day – and the day after that?”
• “What if I get gas from this meal Joey – then what do I do?”
• “What if I don’t like that, Joey – can you show me something else for fat-burning?”

There are more questions than I have space for here – and you probably have some specific questions of your own (you’ll have a chance to ask them below if you want to later…)…

But here’s what I have to offer you right now – as I sat down to eat this for my lunch – I started to think about what separates me and other successful “dieters” – or shall we say ‘good eaters’, from the majority of people who just can’t seem to get it together and make it all work in the name of FAT-LOSS?

The timing on this is great – and it has prompted me to issue a helpful warning for you…
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URGENT WARNING: Fat-Loss Dieters Are Being Targeted for Easy Profits

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Fat loss product and diet program marketers consider September and January as their ‘Gold Rush’ times of year – when in their words…
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“all the sorry ass yo-yo dieters, fatties and fitness wannabe’s are looking for their next magic pill, miracle gadget or ‘breakthrough diet’ – to help them finally drop all the fat and flab from their bloated bodies.”

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That’s a direct quote I pulled from a diet/weight loss industry, marketing forum… Mind you these folks are not health or fitness coaching pros – these are marketers who make their pay by preying on people’s weaknesses and desperation…

And during the next few weeks you’re going to see a relentless onslaught of bullshit promotions and marketing blitzes fueled by hard-selling sales tactics to make you think you’ve just found ‘The Thing That’s Finally Going to Work for You!”

Here’s my advice – straight from an industry insider, consumer advocate and someone who truly cares about YOU and your results…

Don’t fall for any of it…
Don’t allow yourself to be dazzled…
Don’t let your emotional guard down…
Don’t let yourself be fooled, robbed and cheated…

Yeah – I know you want something – I know you need ’some kind of help’ – to get you through the tough times and ‘over the hump’ – you want some guidance – you want a trusty adviser to turn to…

You want something that’s gonna show early results that can be easily sustained with an approach and methodology that is realistic and can followed anywhere in the world – the US, China, India, Brazil – WHEREVER!!

Its ‘Tactics’ That Work

This does exist – but its all about TACTICS… and not just a plan…

Every war that was ever won – was won because of TACTICS – not an overall battle plan…

Every company that has succeeded through both good and bad economic times – has done so with TACTICS – not a general business plan…

Every famous or successful person has climbed to great heights – thanks to TACTICS – not just a general life plan…

Every World Series, World Cup, Daytona 500, Stanley Cup, British Open or Super Bowl has been won with TACTICS – not an overall general game plan…

It’s TACTICS that separates the winners from the losers – the successful from the unsuccessful – the victorious over the defeated….

And its TACTICS that are going to be your true secret weapon – the missing link you’ve been searching for to help you reach your winners circle – your gold podium – your triumphant rise to your own personal championship…

For a few lucky people – simple strategies and techniques are enough to get the job done – but for MANY – as in the vast majority – they are not…

Strategies and Techniques are what I included in my book, ‘Fatness to Fitness’ – no TACTICS though…

You may be asking “Why no ‘tactics’ in the book, Joey – if you are touting them so strongly in this article?”

Here’s the deal – I wrote ‘Fatness to Fitness’ as my first entry in to the mainstream….

Leading with an arsenal of eye-brow raising TACTICS could have cost me my credibility, my reputation and ultimately my career… simply because these tactics are not commonplace in the mainstream media…

And that wouldn’t have been good for me or for you…

But for now here’s what you need to know about TACTICS:

• Tactics make difficult tasks easy…
• Tactics give you deadly leverage against your foes…
• Tactics allow you to side step any danger that comes your way…
• Tactics give you the winning state of mind because you can control any situation…
• Tactics allow you to turn any possible point of failure into the perfect set-up for victory…
• Tactics are your small bag of effective secrets that nobody else can understand…
• Tactics give you shortcuts to certain points that others don’t even now exist…

See, there are several KEY reasons why so may people fail at fat-loss and dieting – and these TACTICS directly address those key reasons and simply wipe them out of the equation – clearing an open path for your permanent fat-loss success…

During the next few weeks – I’ll be posting more articles, info and insight about this topic right here – so stay tuned…

As I finalize this Fat-Loss program based on these TACTICS – we are preparing to open up the doors in time for the New Year here in the US – and the program will be open to people in every country – but spots will be limited… I’ll elaborate more in the next few weeks…

In closing – I would like to ask you to share your past diet and fat-loss attempts… What you tried… Why it failed you… And what you believe you need to get you to success… Just click ‘comment’ below my dashing head shot…

Your trainer for life,

- by Joey Atlas
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In anticipation of the fat loss diet coaching program I’m putting together – you can expect to see lots of talk about the fat loss dieting subject on this blog – lightly sprinkled with other various topics of enhanced health, fitness and LIFE.

As a follow up to one of my recent articles: the emphasis of the new program (set for release in about 2 months) will be on ‘tactics’ – … a handful of closely guarded tactics that I’ve been reluctant to share until a recent conversation with an old fitness colleague of mine, Frank.

I’ve been pretty secretive about these tactics over the last 21 years because they are very unlike what you read about in the mainstream world – and I haven’t been quite sure if I want to go ‘against the grain’ as there is no question they will raise controversy – not because they are unsafe – but simply because they are different – and deviously simple to use…

Yeah your girlfriends will hate you because you look fantastic… – they’ll swear you had some kind of surgical procedure.. blah, blah, blah – but hey – who cares – you and I will know the truth about your success…
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These ‘underground’ tactics will allow you to take your focus off of calorie counting, unrealistic meal planning, strict exercise routines, endless cardio sessions – and most importantly – the destructive, typical ‘dieters’ mindset. I can promise you it will be like nothing you’ve seen or heard about before.

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I can’t go further into this as I know for a fact I have some devious competitors following every move I make – But you can be assured I’ll keep you posted as best I can over the next few weeks and months – right up until I pull back the curtain to reveal what will surely cause a stir amongst my peers and the diet, fitness, nutrition industry – It will be quite exciting to say the least…

Stay tuned for more about that – and please feel free to post your thoughts, questions comments, and even your desires at the end of this article – but first a diet question and answer. This was sent in by an ‘Atlas Client’…

Dear Joey…

I’m finding it hard to believe that something out of a can such as the peas, corn, etc. can be healthy for You as I’ve read labels on cans & have been told by health professionals to stay away from canned food & eat fresh as they all have large amounts of sodium, salts, & hidden sweeteners, etc…so please help Me understand how this will help My daughter who was so happy that I found something that would help Her…

Thanks…Jules

ANSWER:

Great question Jules…

I’ve mentioned this in many past articles, in interviews, in my book Fatness to Fitness, and in the Blow-Torch ‘Diet’ section itself…

“Always choose fresh or frozen over canned goods when it works for you.”

The reasons why I make this statement is…

GENERALLY speaking – canned foods ‘tend’ to have more sodium and preservatives than their fresh or frozen twins. Additionally – there is ongoing controversy about BPA lined cans – and their potential to adversely affect your health.

You can read more about that here: http://www.cspinet.org/new/200804021.html

HOWEVER, it’s important to note that there are many canned products that I consider to be VERY good options for the weight control in a healthy lifestyle…

For example – today for lunch I ate half a can of chick peas with some other ingredients – from the company ‘Eden’ – they make many organic items AND – they have done away with using cans that are lined with BPA – great news for us – as this move will prompt many other companies to do the same!

In regards to high sodium content…

MANY items now are available in a low or no sodium version – and some savvy companies are using the healthiest salt available… SEA SALT…

Another example:

Yesterday – for lunch I simply opened a can of ORGANIC Spicy Vegetarian (I’m not a vegan) Chunky Chili from Health Valley – NO SALT ADDED (this is on the front label) – it was a 2 serving can – I ate the whole thing…

Organic Chunky Chili

So – a $2.19 organic lunch that took me 30 seconds to open and about 10 minutes to eat – and who said eating well was hard and expensive!! Anyway… here’s the nutrition breakdown for the whole can:

* Calories = 300
* Fat = 2 g
* SODIUM = 150 mg (this is amazing!!)
* Carbs = 62 g
* FIBER = a whopping 20 grams !!
* Protein = 18 grams!! – I can feel my muscles growing as I eat it!!

I hope that clears things up…. OH! – I gotta mention this… As I was putting this article together – I was notified that yet another fat loss diet scam went live on the internet this week – I wont get into the details today – but when the time is right – I’m gonna show you EXACTLY how to tell that the program is pure bogus right down to it’s core. You will be sick to your stomach when I expose this thing…

But for now – I want to hear from you – leave your comments, wishes, desires, questions, problems, etc… below.

Your trainer for life,

weight loss program