The first reason for this post is to maintain my promise to you. To keep you informed and up to date on the dangerous and scandalous doings in the fitness and nutrition business. Consumers are VERY vulnerable when it comes to this topic – so I do all I can to help you, protect you and keep you safe…

The second reason for this post is to celebrate the release of an awesome new free report from my partners at prograde: What They NEVER Want You To Find Out About Diet Pills

But don’t go there yet – please read these updates first so you know the dangers that surround you and your loved ones every day…

1) Diet Pill/Weight-Loss Pill Consumer Alert

Irwin Naturals enters $2.65 million settlement.

Irwin Naturals, of Los Angeles, CA, has agreed pay $2.65 million to settle a lawsuit filed by the District Attorneys of Orange, Alameda, Marin, Monterey, Napa, Santa Clara, Santa Cruz, Shasta, Solano, and Sonoma counties. The suit, filed about two years ago, charged that the company:

**Violated Proposition 65, which requires a warning label on products that expose the consumer to over half a microgram of lead per day.

**Marketed hoodia products that did not contain the Hoodia gordonii herb. Laboratory testing revealed that certain Irwin Naturals products, Green Tea Fat Metabolizer and Green Tea Fat Burner, contained over half a microgram of lead. Samples of the company’s System Six and Green Tea Fat Meltdown dietary supplements tested up to 10 times over the legal limit of lead and Green Tea Fat Burner tested over 14 times over the legal limit of lead.

**Failed to reimburse customers in timely fashion for returned products.

**Charged some direct sales customers for products not ordered.

The settlement requires Irwin to pay $1.95 million in civil penalties, up to $100,000 in restitution to California consumers who did not receive previously request refunds, and $600,000 in investigative costs. Without admitting fault, the company also agreed to injunctive terms that would prevent any future unfair or deceptive business practices. Officials say the outcome is the largest multi-jurisdictional settlement of its kind in California by a dietary supplement manufacturer for unfair business practices. [Dietary supplement distributor to pay $2.65 million to settle historic statewide unfair business practices lawsuit. News release, Orange County District Attorney, Feb 1, 2011] http://www.orangecountyda.com/home/index.asp?page=8&recordid=2171

2) 2010 Slim Chance Awards Announced

Francie M. Berg, M.S., who operates the Healthy Weight Network, has issued the 22nd annual set of “Slim Chance Awards” to weight-loss schemes promoters. Her 2010 picks are:

**Worst Claim: Ultimate Cleanse. Ultimate Cleanse cashes in on a popular quack theme: the body must be detoxified regularly to get rid of wastes and toxins. Aside from their basic silliness, cleansing programs are often high-risk, containing potent laxatives.

**Worst Product: HCG Supplements. HCG (human chorionic gonadotropin), a hormone produced during pregnancy, is claimed to reset the hypothalamus, improve metabolism and mobilize fat stores. However, there is no scientific evidence supporting HCG treatment as a weight or fat loss strategy. Common short-term effects include fatigue, headache, mood swings, depression, confusion, dizziness and stomach pain.

**Most Outrageous: Basic Research LLC. Basic Research, marketer of bogus products, carries an extensive history of FTC warnings, charges, fines and on-going lawsuits against multiple products. Also doing business as Carter-Reed Company, it has been a plaintiff or defendant in more than 40 suits filed in federal court in the past five years.

**Worst Gimmick: Lapex BCS Lipo Laser. Promoters promise: “Lose 31/2 -7 inches of fat in 3 weeks. . . . proven inches lost, without diet or exercise . . . the LipoLaser is the only non-diet, non-invasive, pain-free way to lose inches of fat . . . all effortlessly and easily.” Supposedly, shining the lighted device on a pocket of fat gives results “almost exactly the same as exercise” only instead of “hormones opening the fat cells with exercise, the Laser light opens the fat cells-right through your skin. The same stuff comes out of the fat cells.”

I know I have some ’scientific’ subscribers who will appreciate this Review Article from the Journal of Obesity:
Drugs/Pharmacotherapies for Obesity: Past, Current, and Future Therapies
- Lisa L. Ioannides-Demos, Loretta Piccenna, and John J. McNeil
- Department of Epidemiology and Preventive Medicine, School of Public Health and Preventive Medicine, Monash University, Alfred Centre, Commercial Road, Melbourne, VIC 3004, Australia
Obesity Drugs & Diet Pills: Past, Present and Future – The Inside Scoop

And..

And here is the link to new free report from my partners at prograde: What They NEVER Want You To Find Out About Diet Pills

click to get your copy now.

Your trainer forever – your trainer for life,

– Joey Atlas

This is the interview with Jennifer Finley – author of The Gluten Free Abs & Weight Loss Program

Jen offers a fantastic FREEBIE here. It’s her 7-Day Gluten Free Challenge <= Check this out after the interview

These are the questions we covered:

1 – Share your story/summary about how you discovered your Gluten Allergies and what that caused you to do personally and professionally.

2 – What are the top signs/symptoms people should be aware of?

3 – What are the biggest challenges when starting to go Gluten-Free?

4 – What are the top benefits – Even for people who aren’t not diagnosed as Gluten Intolerant, but want to try a Gluten-Free or almost Gluten-Free diet?

5 – What are your keys to living Gluten-Free in a fitness lifestyle?

One of the people who prompted me to cover this topic is Myra Parson – a long time subscriber. After I posted PART 1 of The Gluten Series on my facebook page she immediately sent me this message:

Joey you are awesome.

When I sent you that message when I found out I was gluten sensitive and all the problems it caused me, with the belly pudge, extremely dry skin, headaches, the depression and a few other things you ask if you could use the information.

I said sure but really didn’t think you would go to such great lengths to inform others of this dreaded affliction.

Since I have gone gluten-free my skin is nice and smooth (lotion at my option only), my hair isn’t dry and brittle and I no longer need anti-depressants. …

Thank you again for showing interest and for the great information because until my bout with gluten, I didn’t know that so many others are allergic to it as well and they don’t even know it!

– Myra

UPDATE: here is the link to the interview page => Gluten-Free Health and Fat Loss Interview

And this interview we just did will help you – even if you only “suspect” you are allergic to glutens to some degree. You’ll understand why when you listen to what she reveals in the interview…

I know for a fact it’s going to help the type of person who is “stuck” and frustrated about putting so much time and energy into doing the right things – but still not reaching their goals…

We even get into other ’symptoms’ glutens can create – such as:

- bad skin
- headaches
- low-energy
- insomnia
- mental fogginess
- constipation
- and more….

Until then – I have 3 things for you:

1 – Why Jen Knows Her Stuff When It Comes to This Confusing Topic
2a – Great Article On Shocking Stats and – 2b. 7 Keys to Gluten-Free Fat-Loss
3 – A Very Insightful Q&A (question submitted by Ella & Frank Rizzo)

First: Why Jen Knows Her Stuff…

The key to Jen’s background is this fact: As a fitness pro and trainer she personally suffered for years from a gluten intolerance which slowly got worse over time – until she had no choice but to dig into the topic and figure out what she needed to do to overcome this food related allergy.

By living through this experience on a personal level, Jen has been able to translate this into a gluten-specific approach to meal planning for fitness, weight loss and awesome energy – simply through a modern approach to managing the glutens in your eating habits.

Most people reading this understand the topic of Gluten intolerance, food allergies and gluten-free nutrition. But for those who don’t…

Shocking Stats In the Growth of Gluten Free Foods and Interest

The report ‘Gluten-Free Foods and Beverages in the U.S. 3rd Edition’ projects that U.S. sales of gluten-free foods and beverages will exceed $5 billion by 2015.

According to the 210 page report “Gluten-free” has become an identity for the tens of millions of Americans who have reduced or eliminated their consumption of wheat, barley, rye, and oats. Indeed, consumer demand has driven the extraordinary surge in the market for gluten-free foods and beverages. Many people are gluten-free out of necessity, because they suffer from celiac disease or a food allergy.

But a growing number are gluten-free by choice, as evidence emerges that this diet may treat medical conditions ranging from autism in children to rheumatoid arthritis in adults….

Others find that living gluten-free simply makes them feel better. An online survey conducted expressly for the report Gluten-free Foods and Beverages in the U.S. reveals the number-one motivation for buying gluten-free food products is – they are considered healthier than their conventional counterparts.

Specialty marketers like Glutino, Pamela’s Products, and Kinnikinnick Foods have exploded onto the mainstream scene, and health-oriented companies such as Bob’s Red Mill and Amy’s Kitchen have demonstrated a commitment to producing reliably gluten-free foods.

Due to their growing retail presence, as well as to continual improvements in gluten-free products overall, the report estimates the U.S. market for gluten-free foods and beverages at $2.6 billion in 2010, for a compound annual growth rate of 30% over the 2006-2010 period.

7 Keys to The Gluten-Free Lifestyle for Optimal Health & Fat-Loss

As you’re creating your Gluten-Free nutrition strategy – these are the critical areas to focus on:

1 – Identify the glutens you are now eating on a daily basis
2 – Learn the easiest ways to take the glutens out, and replace them with the right alternatives
3 – Conversion tips to transform your favorite personal recipes into Gluten-Free versions
4 – Which companies create gluten free foods and how to locate them in the supermarket or online
5 – The quick tricks for label-reading; so you can spot glutens in a snap and avoid them
6 – Which restaurants have high gluten menus and which ones serve low gluten meals
7 – You need to know what to order when dining out

When you get this going – it’s all connected and it simply becomes your ‘eating lifestyle’…

Again – if you want to meet Jen before the interview – check this out this great freebie: 7-Day Gluten-Free Challenge

Click to Take the 7-Day Challenge - It's FREE

Again, here is the FREE interview: => Gluten-Free Health and Fat Loss Interview
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Your trainer forever – your trainer for life,

– Joey Atlas

**Joey’s World Famous ‘Fit-Body’ Italian Dressing** (and marinade)… You may recognize this from my book…

Use a 16oz empty jar – or bottle (you may need a funnel if using a small top bottle)

Add the following to the jar/bottle:

- 10 oz balsamic vinegar
- 6 oz Extra Virgin Olive Oil -or- Hazelnut Oil -or- Macadamia Nut Oil (feel free to switch things up for variety)
- 1 teaspoon ground Sea Salt
- 2 teaspoons ground black pepper
- 1 tablespoon onion powder
- 1 rounded teaspoon garlic powder

Shake well – and use ‘wisely’ – “less is more” sometimes. And feel free to adjust some of the ingredients to suit your taste. Let me know what you think of it …

OK – now for the “NEVER eat this type of salad dressing article. It’s posted on my friend Mike’s blog:

The Salad Dressing You Should NEVER Eat:
Dangerous Salad Dressing

In that post he also shares his version of an amazing salad dressing – which you can use in your healthy fitness meals.

Enjoy and please feel free to share these easy and tasty recipes with anyone you wish – just forward this blog post to them.

Your trainer for life – your trainer forever,

– Joey Atlas

PS – if you or anyone you know suffers from back pain or sciatica – then you NEED this freebie book: Reduce Back Pain & Sciatica – I don’t know how much longer it will be offered at NO-CHARGE so be sure to grab yours now…
-

For the average man or woman – one of the most valued pieces of advice comes in the form of nutritional help and guidance. When “diet” assistance is simple, structured and realistic – it makes everything else easy, and makes your goals more reachable – both for the short term and the long term.

Here is a simple (and FREE) Fat-Burning 12-Day Meal Planner from my partners at Prograde…

Fat Burning Meal Plans <<= Click, Print and Follow

WARNING: Always get medical clearance before making positive lifestyle changes. Better to be safe than sorry.

I’m going to be adding more to this post to make the printout even more helpful to you. For example; I’m going to list:

EXTRA INFO TO BE ADDED SOON – Stay tuned…
- several sample food choice substitutions (meat vs non-meat, etc…)
- how to pinpoint the amount of each food choice you should eat
- what to adjust based on your gender (male vs female)
- and more…

But for now – just download and read yours. Then feel free to share this post with anyone else you know who can use this kind of simplified help.

…And then stay tuned for the extra help I listed above – I should have it done in the next day or two.

***In the meantime – If you have ANY questions regarding this post and the FREE download – Just post it below in the ‘comments’ section – and I’ll check in later to answer as many as possible…***

Your trainer for life – your trainer forever,

– Joey Atlas

PS – you can also use the 28-Day Blow-Torch “Diet” Meals Plans in the FREE e-Version of my book ‘Fatness to Fitness’ <<= Click to Get Instant Access

Quite often this discussion leads into the subject of “vegetarian” nutritional habits – and whether or not they are conducive to muscular enhancement and improving body composition…

Confrontation on the Playground?

Last week I felt like doing an outdoor workout – so off to our local playground I went, for a sweat-breaking, bodyweight training session (I do this about 2 times per week). I got right into a 25 minute chest/back/core workout.

At the end as I was stretching out and toweling off – one of the dads came over to ask about my workouts, what else I do, etc…. His wife also stepped over to chat, as well.

Then he asked… “With your kind of physique – you must eat a lot of protein, like red meat and chicken, right?”

I said, “Actually, most people would consider me a vegetarian. I don’t eat any red meat and I don’t remember the last time I ate chicken.”

He asked, “Well, don’t you need those meats to build and maintain muscle?”

I said, “No, but unfortunately – that’s what most people have been led to believe.”

His wife then turned to him and said “Ha! See, I told you!” (I had to chuckle at that point)

He asked “What foods do you eat to get enough protein in your diet?”

I rattled off a simple list:

“Various nuts, different types of beans, nut butters, peas… I also eat eggs on occasion, and fish – maybe once or twice a week. And then there’s the protein that comes from the grains I eat, and the organic skim milk I add to my espresso…”

He asked “And you get all the protein you need from those?”

I replied “Yes, see – even if we workout consistently – we don’t need as much protein as people generally believe… So, once that notion is clarified – It’s so much easier to embrace the concept and practice of moving toward a vegetarian approach to your nutrition…”

Then he started to get it… And his cool wife chimed in again.. “Thank you SO much for helping him understand this. We’ve gone back and forth on this for years…”

They then asked what a typical day of eating looks like for me – and I told them…

7am – mocha-espresso with 2 ounces organic skim milk

10:30am – natural peanut butter, a little regular butter, ground flax seeds, ground cinnamon on a piece of oat/nut bread – PLUS a fruit – PLUS a double strength green tea

1:30pm – another mocha-espresso with 2 ounces organic skim milk

2pm – chick peas and baby grape tomatoes with balsamic vinegar and olive oil, sea salt and black pepper – PLUS a medium organic banana

4pm – granola cereal with almond milk – PLUS a fruit – PLUS a double strength jasmine green tea

7:30pm – Peas and cheese on multi-grain wrap seasoned and quick-cooked in pan to melt cheese and brown the wrap – PLUS my famous Sinful Salad; chopped romaine lettuce, chopped apple and sliced strawberries – WITH my ‘secret’ home-made dressing

10pm – 2 ounces of chocolate – PLUS double strength red tea – PLUS fruit (cherries, blueberries, orange, etc… depends what’s in season – and what’s in the house

That’s just a one-day example. I have MANY variations of that. I never get bored and I NEVER feel hungry.

Stay tuned as I’ll surely be sharing some more of these “examples” in the future. And if getting into the “fitness vegetarian” thing is something of real interest to you – then you’ll want to check out one the top resources on the subject from vegetarian expert and author, K. Pauza at: EZ Veggie Meals <- click to visit
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Your trainer forever…
Your trainer for life…

– Joey Atlas

I was going to wait a few days to Post this – but this one is so helpful – I couldn’t hold off. So, here it is…

It’s an article that sheds some amazing light on the issue of nutritional trans-fats – and how they affect your body fat.

======================================================

A Type of Trans Fat that Makes You Leaner and Healthier?

– by Mike Geary
– Certified Personal Trainer, Certified Nutrition Specialist & co-Author – ‘The Fat Burning Kitchen’

We all know that trans fats are horrible for your health right? But what if I told you that there is a specific type of trans fat that’s natural (not man-made) and actually helps you to lose fat faster and build lean muscle?

Well, check out the excerpt from my new program that I co-authored called “The Fat Burning Kitchen” >> http://tinyurl.com/FatLossKitchen below:

“…Not many people know this fact, but CLA is actually a natural form of trans fat, but it is FAR different than the artificial trans fats from hydrogenated oils that are so deadly and that you hear all of the negative information about. CLA is actually one of the only healthy trans fats in existence.

CLA is a natural form of healthy trans fat that occurs in the fat on the meat, and in the dairy from ruminant animals such as cattle, bison, deer, goats, sheep, kangaroo, etc. CLA in natural form has been shown to help in burning off abdominal fat and also maintaining or even building lean muscle.

Warning: do NOT use CLA supplements as they contain an artificially created form of CLA that is a different CLA isomer compared to the natural CLA isomer that’s found in meats and dairy from ruminant animals. The CLA isomer found in CLA supplements can have negative effects in the body and is more similar to an artificial trans fat. The only form of CLA is that going to benefit your health and help you to reduce body fat is the natural CLA isomers from grass-fed beef, bison, venison, etc or from grass-fed raw milk or cheeses.

Also, grass-fed meats and dairy contain 3-5x the CLA of grain fed meats, so avoid your typical grain-fed grocery store meats.

So that is the reason why I focused more on red meats such as grass-fed beef and bison during this 23-day cutting cycle instead of chicken, turkey, or fish — because the extra CLA can really help in accelerating fat loss and preserving lean muscle…”

There you have it… there actually IS such a thing as a healthy trans fat… bet you didn’t know that!

This was an excerpt from my brand new program I just co-authored with an extremely knowledgeable nutrition expert named Catherine Ebeling.

The program is called “The Fat Burning Kitchen”.

Because this is our launch week… you can grab the program for half price this week only. The price will double in a few days at the end of the week.

Also, I wanted to really knock your socks off with this program, so if you grab a copy this week, I even decided to throw in a special bonus section that gives you every single nitty gritty detail of how I just went from 10.2% bodyfat down to 6.9% bodyfat in only 23 days while I prepped for a photo shoot recently.

This is advanced stuff for when you might have an event such as a wedding or a beach vacation coming up and you need to knock off some significant bodyfat in only 3-4 weeks time frame. There’s nothing unhealthy here… but these techniques are definitely “amped up” from the norm.

When I say nitty gritty details… I’m talking everything, including specific spices, teas, nutrients, exactly what I ate, carb/protein/fat ratios and how I manipulated timing of nutrients to accelerate fat loss.

Seriously, we did the body comp tests and I went from 10.2% BF to 6.9% BF in only 23 days. I’ll be sharing the pics on my blog in a week or 2, when I get the finals back from the photographer.

You’ll find out all of those details of how I did this in the bonus chapter if you grab a copy this week.

check it out:

http://tinyurl.com/FatLossKitchen <<= Click Here

Get your copy today so you don’t miss out on the special offer.

Eat clean – Be Lean…

— Mike Geary
Certified Nutrition Specialist
Certified Personal Trainer
——————————————————————————————–

By all means please feel free to share this post with anyone you know who may benefit from this type of helpful info…

Stay tuned – as I have a bunch of other freebies I’ll be sending your way later this week.

Your trainer forever – your trainer for life,

— Joey Atlas

]]> http://www.yourfitnessbook.com/nutrition-diet/a-good-form-of-trans-fat-gets-you-leaner-and-healthier/feed/ 3 http://www.yourfitnessbook.com/nutrition-diet/fitness-foods-3-eight-b-foods-to-include-in-your-weekly-meals-plans/ http://www.yourfitnessbook.com/nutrition-diet/fitness-foods-3-eight-b-foods-to-include-in-your-weekly-meals-plans/#comments Fri, 10 Apr 2009 20:13:47 +0000 admin http://www.yourfitnessbook.com/?p=93 ——————————————————————————–

Fitness Foods # 3: Eight “B” Foods to Include In Your Weekly Meals Plans

As always – any food I suggest – is preferably of organic origin. And your meats are ideally grass fed, free range, etc…

1 – Banana

This is one of my all time favorites – and I eat one every day. Bananas are a great source of magnesium (good for your bones and heart health) – and they are loaded with potassium (about 400 milligrams in a medium one). This is good since we are supposed to get close to 5,000 milligrams of potassium per day. Remember, potassium helps regulate blood pressure, fights bone loss and reduces your risk of kidney stones.

2 – Brown Rice

The difference between white rice and brown rice is not the color. White rice is brown rice AFTER it has been processed and devalued. Unlike white rice, brown rice is a true whole grain – because it still has the bran and germ of the natural grain. So you get the true ‘whole grain’ benefits – and about 10 times as much body-benefiting potassium and phosphorus.

3 – Bran

Either as cold cereal or hot cereal – bran kicks butt (I love oat bran cooked in water for breakfast [11:30am] with a medium banana, and 2 tablespoons of ground flax seed).

What do you get? A very nice dose of fiber, magnesium – and some VERY good quality carbohydrates.

4 – Brussel(s) Sprouts

Just 4 of these natural powerhouses gives you about 240 micrograms of vitamin K – which is twice the measly amount the average person gets in a full day. And trust me – you NEED vitamin K.

5 – Beef (Eye of Round is good)

Red meat is not evil – unless you are eating half a pound every day…

A 3 ounce serving of high quality beef gives you a body toning and strengthening dose of protein – at only 160 calories.

What else do you get from ‘the beef’? Zinc and vitamin B6 – two more essential elements you need to function optimally

6 – Broccoli

Yes – its STILL good for you… – As one of the top ‘dark green vegetables’ – you want to find a way to get this on your dinner table a few times a week if you are interested in reducing your chances of getting cancer – just to name a few…

7 – Blueberries

..VERY high in antioxidants …boost your brain function …helps lower cholesterol …loaded with vitamin K …may help prevent osteoporosis …prevents hardening of the arteries …loaded with fiber …should I keep going?

8 – Barley

Pearl barley has the outer husk removed – so DON’T eat it. You want WHOLE GRAIN barley – which still has the valuable husk. We all know the benefits of true whole grains – so no need for me to rehash here. You can also try bulgar or buckwheat groats (kasha) – as they are also nutrient packed whole grains.

Please share this post with anyone else you know – who will benefit from it.

Got some comments or questions about this list? Or just want to say ‘thanks’ – then click the ‘Comment’ button down there on the left…

And stay tuned for more from…

Your trainer for life,

Joey Atlas

]]> http://www.yourfitnessbook.com/nutrition-diet/fitness-foods-3-eight-b-foods-to-include-in-your-weekly-meals-plans/feed/ 41 http://www.yourfitnessbook.com/weight-loss/fat-loss-fact-long-term-diet-study-shows-caloric-balance-key-factor-in-weight-loss/ http://www.yourfitnessbook.com/weight-loss/fat-loss-fact-long-term-diet-study-shows-caloric-balance-key-factor-in-weight-loss/#comments Tue, 17 Mar 2009 20:22:16 +0000 admin http://www.yourfitnessbook.com/?p=92 _______________________________________________________

Fat Loss Fact: Long-term Diet Study Shows Caloric Balance Key Factor In Weight Loss

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A 2-year study of 811 overweight adults assigned to one of four diets has found that the proportions of macronutrients did not affect how much weight they lost. The targeted percentages of calories derived from fat, protein, and carbohydrates in the four diets were 20/15/65, 20/25/55, 40/15/45, and 40/25/35, respectively. The diets consisted of similar foods and met guidelines for cardiovascular health. The participants were offered group and individual instructional sessions.

Among the 80% of participants who completed the trial, the average weight loss was 4 kg (about 9 pounds) and the results were similar in those who were assigned to a diet with 20% or 40% fat; 15% or 25% protein; and 65% or 35% carbohydrates. Satiety, hunger, satisfaction with the diet, and attendance at group sessions were similar for all diets. The diets also improved lipid-related risk factors and fasting insulin levels. The authors concluded:

**Reduced-calorie diets will result in clinically meaningful weight loss regardless of which macronutrients they emphasize.

**A range of fat, protein, and carbohydrate compositions can have beneficial effects on risk factors for cardiovascular disease and diabetes.

**Such diets can be tailored to individual patients based on personal and cultural preferences and may therefore have the best chance for long-term success.

[Sacks FM and others. Comparison of weight-loss diets with different compositions of fat, protein, and carbohydrates. New England Journal of Medicine 360:859-873, 2009] http://www.ncbi.nlm.nih.gov/pubmed/19246357

]]> http://www.yourfitnessbook.com/weight-loss/fat-loss-fact-long-term-diet-study-shows-caloric-balance-key-factor-in-weight-loss/feed/ 4 http://www.yourfitnessbook.com/exercise/abs-exercise-machines-big-problem-with-ab-machines-and-your-abs/ http://www.yourfitnessbook.com/exercise/abs-exercise-machines-big-problem-with-ab-machines-and-your-abs/#comments Tue, 20 Jan 2009 19:39:30 +0000 admin http://www.yourfitnessbook.com/?p=82 I hope you are being faithful to me, and your ‘AtlaStyle’ exercise sessions…

I have to tell you what happened today…

We have a typical fitness center in our community. A full circuit of machines with weights stacks, some benches with dumbbells, a line of cardio equip., and some more free weights – NOT how ‘Joey Atlas’ would have advised them to put the place together… anyhow…

While my creation, The Bodyweight & Band Family Home Gym, is being built for our house – I’ve been using our community’s fitness center for some of my workouts (I get lots of stares, glares and questions – when everyone see me doing all this bodyweight stuff and not lifting an ounce of weight or touching a machine with a weight stack on it.)

There is a tiny mat/stretching area – and I was going through one of my 20 minute Abs/Core routines from my dvds: http://www.AbsofStoneCoreofSteel.com – and a woman was about 6 feet away from me, using this massive ‘abcrunch’, body-folding unit…

When I stopped for second – she asks “What do all of those exercises do?”

I reply – “They all target your abs and core in a balanced and safe way – while bringing results better than any machine.”

She says, “So those moves are better than this thing I’m using?”

I say, “Exactly.”

She says, “I find that hard to believe. Because this machine is made for the abs and stomach area.”

I reply, “Please dont take offense to this, but how long have you been using that machine?”

She says, “3 or 4 times a week for the last 5 months.”

I say, “Has your midriff changed at all?”

She says, “It’s stronger, but it still looks he same.”

I say, “So are you going to keep doing it – or look for something that will bring you the changes you are looking for?”

I also went on to explain why machines like this simply cannot stimulate and properly engage the hundreds of muscles in the female abdominal, core and lower back region – and that the unnatural, repetitive motion can often leads to injuries and setbacks.

She smiles and says – “OK – can you teach me your routine?”

I say, “Yes – and then some… Just go to: http://www.AbsofStoneCoreofSteel.com you can get my world famous abs and core program right from the site. I’ll be teaching you via the DVDs – and then you can come in here and tell others how to do things right – and get results.”

She was totally excited – she couldn’t even wait – she dashed out of the fitness center and said she was going to order her dvds asap.

Encounters like this are very fun – and I always welcome them.

It’s much easier when I go somewhere as an ‘unknown’ and nobody knows my background – but its also fun to feel like a celebrity and have clients and subscribers recognize me in public and politely approach me and say, “Hey, aren’t you Joey Atlas? OMG, I have your programs – and your stuff is amazing – It’s so cool to meet you in the flesh!”

My kids get a kick out of that stuff when they are with me.

Remember …

“Don’t be like everybody else… Be YOU… be FIT… be SEXY!”

Your trainer for life,

Joey Atlas
PS – got some comments, questions – or just something to say about this post? Then just click ‘comment’ below – and let me know…

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