Former Fat Kid Reveals His Most Powerful Personal Strategies and Techniques to Help You Quickly and Safely Achieve Permanent Fitness Success

“Don’t let the title fool you. This is not just a fitness
book. Joey’s advice will help you make the right choices
for enhanced health, energy and happiness.” - Jon Gordon
Author of the international best seller,
“The Energy Bus: 10 Rules to Fuel your
Life, Work and Team with Positive Energy.’’
JonGordon.com BACK COVER PREVIEW
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Chapter One:
How To Make Your Food Work For You, Not Against You

- This is where I reveal how I hit ‘rock-bottom’ and had no choice but to face my crippling co-dependency on food. So many people suffer from this condition and don’t even know about it. I felt the strong need to put my own ‘problem’ into this book in the hopes of helping many people realize their own co-dependency on unhealthy, high calorie foods. And give them the tools to fix the problem and create a beneficial, life-enhancing relationship with food.
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Chapter Two:

The Most Important Chapter in the History of Fitness Books

- Every ‘Best-Seller’ book contains at least 2 or 3 profound elements that really hit home with many people. This chapter is one of those key elements in this book that will move so many people into results-oriented action, naturally spreading the word about realistic fitness and making this book a best seller.
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Chapter Three:

Deadly Myths and Ridiculous Misconceptions That Prevent Your Fitness Success

- Learn the seven most common ‘fitness myths’ that most people (even certified fitness pros) believe to be true. These absurdities could be keeping you from reaching your goals and realizing your natural potential. Even professional trainers are surprised by some of these ‘myth-busters’.
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Chapter Four:

Mysterious and Frustrating Fitness & Weight Loss Obstacles

- Have you tried doing everything right? Are you convinced you are doing everything you are supposed to be doing - but still not getting the results you feel you should be getting? You’re not alone. Many people experience this extremely frustrating scenario over and over again. In this chapter I reveal several startling obstacles that could be holding you back - and how to get past them with ease.
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Chapter Five:

The Dirty Truth About the Dietary Supplement Industry — Antioxidants, Vitamins, Minerals and Other “Supplements”

- This is one of my favorite subjects - and the sleazy companies that sell trashy, rip-off products hate me for exposing the truth. Reading this chapter will make you furious at first - but after learning the truth, you’ll never be duped or scammed again.

“Far from being just another diet book, `Fatness To Fitness’
is both a compelling and motivating autobiographical account
of one man’s real-life fitness journey, as well as a solid
common-sense guidebook to living a healthy lifestyle and
inspiring others to do the same.” - Tom Venuto, NSCA-CPT, CSCS
Author of “Burn the Fat, Feed the Muscle’’
BurnYourBodyFat.com
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Chapter Six:

The Truth Revealed: Organic Foods and Artificial Sweeteners, Preservatives, Flavors & Colors

- The debate about the benefits of organic foods and beverages as compared to traditionally processed foods gets bigger and bigger every month. But most people are still confused about this area of nutrition and optimal fitness. In this chapter I tell you all you need to know so that you can understand the topic and how to decide what is best for you and your family. My explanation removes all confusion and mixed messages.
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Chapter Seven:

Water, Oil, Fiber and Salt — A Trainer’s Secret Ingredients

- How Your Drinking Water Can Kill You
- Bottled Water – A Better Choice or Just a Hoax?
- Improve Your Fitness and Sex Life with Olive Oil
- Fiber for Fat Loss and Health
- Salt - The Evil Condiment and Its Fitness-Promoting Twin
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Chapter Eight:
‘28-Days to Life’ Version of The Blow-Torch “Diet’’

- Don’t let the word “diet” fool you. Far from a short term fad, or an unrealistic regimen of deprivation - the Blow-Torch ‘Diet’ is simply a “way of eating”. As a professional trainer - one of the most frequently asked questions I have received over the years is, “Joey, what should I be eating?” The BT ‘Diet’ is the exact answer to that question. It’s flexible, it’s realistic, it’s adjustable - and it’s effective. Fat loss, weight gain, weight maintenance - no matter what your goal is - this ‘way of eating’ will help you get there with ease.

Yeah - it has it’s critics, but I gave it to a Registered Dietitian, associated with one of the most prestigious medical/health institutions in the USA, and had her do a full review of it. You’ll be surprised at her review when you read it. I left it intact and added it as it’s own section in the ‘Diet’ chapter.

“Great book! It is a great tool for clients like ours
because it answers a lot of questions that I get asked
all of the time. Far from a `fad’ way of thinking
(which always makes us dietitians happy), the menus
show the reader that it is possible to eat healthy
without spending a ton of time in the kitchen preparing
and cooking meals. I will definitely refer my clients
to this book.’’ - Jillian McMullen, RD, LD/N
Nutrition Consultant - JillianRD.com
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Chapter Nine:

Seven Rock-Solid Principles to Deliver You to Fitness

- One of my book reviewers called these seven principles ‘a brilliant cheat sheet for lifelong, guaranteed fitness success’. One of these principles has a lot of personal trainers very angry with me. It literally shows you how to become your own personal trainer - so you don’t have to spend $50 an hour for someone to get you into shape. Enough said, right?
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Chapter Ten:

The Most Effective Exercise Program for You

- No hard to understand photos, no confusing instructions. In this chapter I explain the 3 level, home fitness program I created for you. And why I put it on DVD to include with this book for free.

“Joey does a great job of creating a straightforward,
simple eating and lifestyle plan that doesn’t chain you
down to zero carbs, crazy supplements, or gimmicky
exercises. `Fatness to Fitness’ is an easy read and
super simple to follow.” - Christopher Guerriero
Bestselling Author, “Maximize Your Metabolism’’
MaxYourMetabolism.com
And now, in my best ‘Bodfather’ voice, “I’m gonna make you an offer you can’t refuse.”
Click the ‘play’ button if you actually want to hear my Marlon Brando/Vito Corleone impersonation. This is a little bit of my sense of humor coming out here…

 

Here is exactly what you get in your FREE Home Fitness DVD and Success Kit Package:

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- Self Assessment Form
($17 value)

 

- The Cardio Truth Report
($15 value)

 

- Fitness Success Blueprint
($23 value)

 

- “Be Fit!’’ Reminder Poster
($10 value)

 

- Travel Fitness Cheat Sheets
($11 value)

 

- Blow-Torch Food-Shopping List
($9 value)

 

- Web Site Quick Reference Sheet
($9 value)

 

- Home Fitness DVD Progression Plans
($19 value)

 

- “Before and After’’ Coaching Questionnaire
($22 value)

 

- Inspirational “Before and After’’ Interviews and Photos
($24 value)

 

- Secrets of Stretching – The Priceless Rewards of Flexibility
($20 value)

 

- 2-Weeks Free Members-Only Pass to BestFitnessAdvice.com
($55 value)

 

- Your Free Home Exercise, Basic Fitness DVD, ‘Building a Solid Foundation’, Levels 1, 2, 3
(normally sells for $28.00 at HomeFitnessDVD.com)

Book purchasers ONLY pay shipping/handling;
$4.95 in the USA or $9.95 International

That equals $262 worth of life-enhancing fitness tools as my way of saying ‘thanks’ and delivering on my promise of helping you achieve permanent fitness success. Take advantage of each tool as you journey along your way to a better quality of life.

The essence of this program revolves around the fact that it can be done at home, at the office or on the road. There is no need to travel to a health club or gym, no need to fight the crowds or guess about what you are supposed to be doing. This is not a program for bodybuilders, power lifters or fitness competitors. Created for beginners and individuals who have suffered chronic fitness failures, this program is designed for real people with real families and careers.

It is specifically suited for people who are more interested in a balanced, enjoyable approach to fitness, people who would rather exercise where they want and when they want. This program is NOT for men looking to gain as much puffy and bulky muscle as possible, and it is NOT for women who want to lose every possible ounce of body fat at the expense of their health and overall wellbeing.

This exercise program is your foundation for long-term sex appeal, total body strength, self-confidence, optimal energy levels, health enhancement, functional flexibility and reduction of aches and pains. Follow my advice and good things will happen.

“…very well-written with solid, common-sense (which isn’t so common)
information for the masses. The menus seem quite diverse, which for
most people is a good thing. If people follow it, they should see
excellent results. I will be giving many of these recommendations a
shot myself. In short, it’s hard to fault a book that presents a diet
full of mostly unrefined foods and healthy fats. The variance with
the occasional bagel and other starchy foods makes the diet that
much more acceptable. The book is a bit short, but that may be a good thing.
Great job, Joey! I enjoyed the read.” - Jon Benson
Transformational Life Coach, Health & Fitness Counselor
Award-winning Web Author – “Fit Over 40’’
GettingFitOver40.com


- As a matter of fact, I will be expecting your complete fitness success story for possible inclusion in my next book, “Fitness – The Atlas Way.’’ An important part of my next book will be a compilation of “before’’ and “after’’ success stories from people just like you.

- So, take your “before’’ photos as soon as possible (not just one – take a handful of them), record your measurements and fill out your self-assessment form, as well as the “Before and After’’ Coaching Questionnaire today (you’ll be able to download and print all of these after you purchase the book on Amazon).

- Then, start putting this book (once it arrives in the mail) and all of the support materials to daily use, and don’t look back.

- I’ll be waiting to hear from you.
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“Don’t Be Like Everybody Else…Be Fit!’’
- Your Trainer for Life,

- Author, ‘Fatness to Fitness’

PS - Remember - The Book can NOT be ordered yet - as it is being printed as we speak and will be ready for the official release in Mid-May. To get priority notification for the official release, be sure to get on the RSS feed list (click the RSS button over on the right [on the F2F Blog page]) and also - sign up for the ‘Secrets of a Trainer’ newsletter if you haven’t already.